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Some names should just be left in the memory and Braniff MkIII was a disaster from start to finish with an undercurrent of illegality. Aside from some gaily painted 727s all it brought its employees and many customers was misery. Here's the story of the end of the Braniff name:
Braniff International III Boeing 727-200 N8857E by rstretton, on Flickr
Braniff International III Boeing 727-200 N8857E by rstretton, on Flickr